YOGA

YOGA
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Yoga is a fitness trend that’s been around for a while. Our brief for this new series was to bring something fresh to the subject whilst keeping it accessible for complete beginners.

 

The answer was to commission brand new step-by-step photography to illustrate simple yoga sequences clearly with additional, more complex sequences included at the back of each section for the more experienced practitioner. We also shot an accompanying instructional yoga video from which all the posed stills shots in the magazine were taken directly to create an integrated look to the collection.