This global bestseller, a weekly partwork series for DeAgostini, has been one of our most demanding commissions to date.
Taking the project over at issue 121, it was a real creative challenge for our expert team to come up with new themes and ideas week after week. Fortunately we rose to the occasion and the series has been extended many times over to a whopping 200 issues plus!
We coordinate our editorial with each issue’s collectable cake-decorating tool and constantly innovate with fresh and fun presentation and photography to help retain market share. We have also made a series of complementary step-by-step videos posted on the collection’s website and social media.