It was a real privilege, not to mention great fun, to work (for the second time) with the global phenomenon that is Peppa Pig.
The editorial content of this licensed partwork collection for Hachette had to maintain and develop the brand’s ethos whilst engaging a very young audience with the joys of food and cookery. We created two recipes for each issue, one linked to the collectable branded cookware and the other a quirky edible craft project, Peppa Pig style! Each shoot featured a child model and lots of step-by-step photography. The recipes were complemented by simple pre-school activities, puzzles and games. We also managed the approvals process and licensor relationship throughout the lifetime of the project.